It’s not just about reaching your next goal, it’s about reclaiming clarity, self-trust, and a way of living and working that’s deeply aligned with your aspirations.

My approach is grounded in the understanding that people need different kinds of support at different stages of change.

Rather than applying a single method from start to finish, I guide our work in phases, adjusting our focus and structure as your clarity, capacity, and confidence grow.

We begin with structure and support to help you stabilize and orient, shift into clarity and integration as things settle, and end with you leading your own process with stronger self-trust and internal steadiness.

This allows the coaching to be both practical and reflective, supportive and self-directed, structured and spacious. We move at a pace that fits you, and may return to earlier phases as needed.

  • Support, structure, and forward movement.

    When change is recent or overwhelming, we prioritize relief, clarity, and reducing unnecessary stress.

    In this phase, I offer:

    • Practical guidance and strategic support

    • A thinking partnership for complex decisions

    • Professional positioning support (portfolio, résumé, narrative)

    • Help navigating systems, tools, and next-step logistics

    • Clear priorities to reduce overwhelm

    • Support when stress, fatigue, or shutdown arise

    This phase is active and collaborative. We sort what matters, offload what doesn’t need to be carried alone, and rebuild agency and momentum.

  • Sense-making, refinement, and alignment.

    As things settle, our work shifts toward meaning-making and clearer direction. You may be refining your path, translating experience into a narrative, or experimenting with next steps.

    In this phase, I support you by:

    • Connecting patterns across your experience

    • Clarifying strengths, preferences, and priorities

    • Refining professional identity, voice, and story

    • Supporting decision-making and experimentation

    • Balancing structure with growing autonomy

    Here, I offer less direction and more inquiry as your internal clarity strengthens.

  • Self-trust, alignment, and intentional action.

    By this point, you are resourced to lead your own process. My role becomes lighter and more spacious.

    In this phase, I offer:

    • Client-led reflective conversations

    • Deepening insight and perspective

    • Values-aligned decision support

    • Strengthening self-trust and internal leadership

    • Space to think, feel, and choose deliberately

    Here, I hold the container while you guide the work.

    • More steadiness and agency in the face of uncertainty and stress triggers

    • Clearer direction and a grounded plan you can follow

    • Stronger self-trust and self-leadership in decision-making

    • A clearer professional narrative (how you describe what you do and what you’re moving toward)

    • Practical next steps that match your capacity, so momentum is sustainable

  • $1800 total for a 12-session coaching package.
    Payment plans available.

    • 12 coaching sessions (60 minutes each)
      Weekly for 3 months, held via Zoom

    • After each session: A brief follow-up
      Recap + reflective prompts to support integration
      Clear between-session focus (what to notice, try, or track)

    • Between-session email support (Mon–Fri)
      For short updates, questions, obstacles, or quick recalibration
      Replies within 24 hours
      Not long-form coaching by email

How This Serves You

This phase-based approach allows our work to evolve naturally, rather than forcing a fixed format. You receive:

  • The right level of support at the right time

  • Practical help when you need it

  • Spacious reflection when you’re ready for it

  • A partner who knows when to guide and when to step back


What You’re Investing In

When you work with me, you’re not engaging a single modality. You’re investing in attuned, responsive support, grounded in experience, clarity, and respect for your process.

  • “Asya has a gentle, straightforward, and highly intuitive approach. She helped me during one of the most unmooring transitions of my life with her authentic and informative sessions. I was led to explore areas in myself long buried with a renewed interest.”

    A. M.

  • “Thank you for your thoughtful and insightful coaching throughout my transition. Your guidance provided the perspective I needed to navigate challenges, reflect on opportunities, and celebrate progress along the way. Whether I was processing concerns or sharing job updates, your steady support helped me better understand myself, remain positive, and intentional. I’m truly thankful for your intuitive approach and the encouragement you brought to each conversation.”

    D.E.

  • “Asya Palatova is an excellent coach. She never tells me what to do, she asks what I think I should do. She gave me thoughtful, actionable feedback on my LinkedIn profile and portfolio, and also supported me in my résumé refinement. She is an asset to anyone who works with her!”

    E. B.

  • “Thank you for providing the container and listening and gentle curiosity to help me hear my soul express what’s there and yet to be.”

    S.G.

  • “Asya is an exceptional professional. During my transition, she was an invaluable resource—offering not only the technical guidance I needed, but also compassionate, thoughtful support that made a real difference on a personal level.”

    M. W.

  • "THANK YOU THANK YOU THANK YOU for all your support and thoughtful guidance over these last few months. It has meant the world getting to work with you. You helped me feel seen, and I always walked away from our conversations feeling excited and motivated."

    B. J.