Hello and welcome! I’m Asya Palatova, a career and life-alignment coach and creative guide. I help people bring clarity and coherence to how they work, live, and express themselves, drawing on a love of learning, a respect for what’s already strong, and a commitment to helping it become exceptional.

I’m an Associate Certified Coach (ACC) through the International Coaching Federation and trained as an IFS-Informed Coach. My approach blends curiosity, thoughtful inquiry, and deep listening. I gather insights from your experiences, notice what’s emerging, and help you connect those threads into a meaningful direction.

My professional path has been anything but linear. I’ve led creative teams, taught design students, built a ceramics studio from the ground up, and guided professionals through career transitions. I wasn’t exceptional at every role, but each one taught me something essential about systems, people, and myself. The successes gave me confidence; the challenges gave me depth. Together they shaped how I coach today: with empathy for the learning curve, respect for the messiness of change, and faith that every experience, even the difficult ones, belongs in the story of who we’re becoming.

I work with entrepreneurs, mission-driven professionals, and creatives who want to align with what matters and express it with clarity and confidence. Whether we’re uncovering hidden strengths, refining what’s already working, or charting a new course, my role is to help you see your potential and bring it into focus.

Curious about working together? Let’s connect.