Hello and welcome! I’m Asya Palatova—a career and life-alignment coach and creative guide. I help people bring clarity and coherence to how they work, live, and express themselves—drawing on a love of learning, a respect for what’s already strong, and a commitment to helping it become exceptional.

I’m an Associate Certified Coach (ACC) through the International Coaching Federation and trained as an IFS-Informed Coach. My approach blends curiosity, thoughtful inquiry, and deep listening. I gather insights from your experiences, notice what’s emerging, and help you connect those threads into meaningful direction.

My professional path has been anything but linear. I’ve led creative teams, taught design students, built a ceramics studio from the ground up, and guided professionals through career transitions. I wasn’t exceptional at every role, but each one taught me something essential—about systems, people, and myself. The successes gave me confidence; the challenges gave me depth. Together they shaped how I coach today: with empathy for the learning curve, respect for the messiness of change, and faith that every experience, even the difficult ones, belongs in the story of who we’re becoming.

I work with entrepreneurs, mission-driven professionals, and creatives who want to align with what matters and express it with clarity and confidence. Whether we’re uncovering hidden strengths, refining what’s already working, or charting a new course, my role is to help you see your potential and bring it into focus.

Curious about working together? Let’s connect.