“My approach is to create safety around the discomfort of not knowing your next step, not rush past it. I offer a space to reconnect with what matters.” ~Asya

It’s not just about reaching your next goal, it’s about reclaiming clarity, self-trust, and a way of living that’s deeply aligned with your aspirations.

My work is grounded in the understanding that people need different kinds of support at different stages of change.

Rather than applying a single method from start to finish, I work in phases, adjusting how we work together as your clarity, capacity, and confidence grow. This allows our work to be both practical and reflective, supportive and self-directed, structured and spacious.

The phases are not rigid or linear. We move at a pace that fits you, and may revisit earlier phases as needed.


Phase 1 — Stabilize & Orient
Support, structure, and forward movement

This phase is about helping you get your footing. When change is recent or overwhelming, the priority is clarity, relief, and reducing unnecessary stress.

In this phase, I offer:

  • Practical guidance and consulting

  • Strategic thinking partnership

  • Portfolio, résumé, and professional positioning support

  • Help navigating systems, tools, or complex decisions

  • Clear next steps to reduce overwhelm

  • Support when stress, fatigue, or shutdown arise

This work is active and collaborative. I help you sort what matters, offload what doesn’t need to be carried alone, and regain a sense of agency and momentum.


Phase 2 — Integrate & Clarify
Sense-making, refinement, and alignment

As things begin to settle, our work shifts toward integration and clarity. You may be refining direction, making choices, or translating your experience into a clearer professional narrative.

In this phase, I support you by:

  • Connecting patterns across your experience

  • Clarifying strengths, preferences, and priorities

  • Refining professional identity and story

  • Supporting decision-making and experimentation

  • Balancing structure with growing autonomy

Here, I offer less direction and more inquiry as your internal clarity strengthens.


Phase 3 — Lead from Self
Self-trust, alignment, and intentional action

In this phase, you are resourced and steady enough to lead your own process. My role becomes lighter and more spacious.

In this phase, I offer:

  • Client-led, reflective conversations

  • Deepening insight and perspective

  • Values-aligned decision support

  • Strengthening self-trust and internal leadership

  • Space to think, feel, and choose deliberately

Here, I’m holding the container while you guide the work.

How This Serves You

This phase-based approach allows our work to evolve naturally, rather than forcing a fixed format. You receive:

  • The right level of support at the right time

  • Practical help when you need it

  • Spacious reflection when you’re ready for it

  • A partner who knows when to guide and when to step back

What You’re Investing In

When you work with me, you’re not engaging a single modality. You’re investing in attuned, responsive support, grounded in experience, clarity, and respect for your process.

Curious about working together?

If you’re navigating a transition and want to explore whether this kind of support is a fit, I offer a complimentary exploratory call. This is a chance to talk through where you are, what you’re needing right now, and whether working together feels aligned.

BOOK A FREE EXPLORATORY SESSION

  • “Thank you for providing the container and listening and gentle curiosity to help me hear my soul express what’s there and yet to be.”

    S.G.

  • “Asya created an authentic visual system for my business, pushing me to edit and refine, ensuring that the content worked for a website.”

    L.W.

  • “Asya Palatova is an excellent coach. She never tells me what to do—she asks what I think I should do. She gave me thoughtful, actionable feedback on my LinkedIn profile and portfolio, and also supported me in my résumé refinement. She is an asset to anyone who works with her!”

    E. B.

  • “Asya has a gentle, straightforward, and highly intuitive approach. She helped me during one of the most unmooring transitions of my life with her authentic and informative sessions. I was led to explore areas in myself long buried with a renewed interest.”

    A. M.

  • “Asya is an exceptional professional. During my transition, she was an invaluable resource—offering not only the technical guidance I needed, but also compassionate, thoughtful support that made a real difference on a personal level.”

    M. W.

  • “Working with Asya to design and implement our branding and website was a real pleasure. She first helped us to articulate our vision for our business through coaching, and then amplified that vision with her design choices.”

    S.M.